Membangun Reputasi Universitas melalui Perilaku Organisasi: Peran Komitmen Organisasional, Organizational Citizenship Behavior, dan Perilaku Kerja Inovatif
DOI:
https://doi.org/10.61492/cantaka.v4i2.626Keywords:
Organizational Commitment, Organizational Citizenship Behavior, Innovative Work Behavior, University Reputation, Organizational BehaviorAbstract
University reputation is increasingly influenced by the behaviors and contributions of organizational members, making an understanding of the internal mechanisms underlying reputation formation essential. This study aims to analyze the effect of organizational commitment on university reputation through organizational citizenship behavior and innovative work behavior. The study employed a quantitative approach using a cross-sectional survey of lecturers and educational staff at private universities in West Java, Indonesia. Data were collected through a digital questionnaire, yielding 128 valid responses. The data were analyzed using Partial Least Squares Structural Equation Modeling to assess the measurement model, structural model, and relationships among the variables. The findings show that organizational commitment has a positive and significant effect on organizational citizenship behavior but does not significantly affect innovative work behavior. Organizational citizenship behavior has a positive and significant effect on both innovative work behavior and university reputation. Innovative work behavior also has a positive and significant effect on university reputation. The analysis of indirect effects demonstrates that organizational citizenship behavior mediates the relationship between organizational commitment and university reputation, whereas innovative work behavior does not mediate this relationship. These findings indicate that organizational commitment needs to be translated into extra-role behaviors to contribute to university reputation. This study highlights the importance of organizational behavior in university reputation formation and provides implications for human resource management in higher education institutions.
Downloads
References
Agusven, T., Kassim, M. S. B., & Hong, H. T. S. (2024). The impact of transformational leadership and competence leadership on innovative work behavior: a mediated model. International Journal of Business and Society, 25(3), 872-887.
Al-Mahdy, Y. F. H., & Emam, M. (2023). Program accreditation for enterprise change: how organizational support and commitment impact citizenship behaviour in Oman. Quality Assurance in Education, 31(3), 402-418.
Alshaabani, A., Naz, F., Magda, R., & Rudnák, I. (2021). Impact of perceived organizational support on OCB in the time of COVID-19 pandemic in Hungary: employee engagement and affective commitment as mediators. Sustainability, 13(14), 7800.
Arifin, S., & Narmaditya, B. S. (2024). Fostering employee performance of civil servants in Indonesia: The mediating role of organisational citizenship behaviour. SA Journal of Human Resource Management, 22, 2412.
Barnhill, C. R., & Smith, N. L. (2019). Psychological contract fulfilment and innovative work behaviours of employees in sport-based SBEs: The mediating role of organisational citizenship. International Journal of Sport Management and Marketing, 19(1-2), 106-128.
Battistelli, A., Odoardi, C., Vandenberghe, C., Di Napoli, G., & Piccione, L. J. H. R. D. Q. (2019). Information sharing and innovative work behavior: The role of work‐based learning, challenging tasks, and organizational commitment. Human Resource Development Quarterly, 30(3), 361-381.
Bhatti, M. A. (2024). Knowledge sharing culture, organizational learning culture, cultural diversity and innovative work behaviour: Moderating effect of team oriented culture. Cultura: International Journal of Philosophy of Culture and Axiology, 21(3).
Firmansyah, D., Susetyo, D. P., Wahdiniwaty, R., Syafei, M. Y., & Omar, A. A. (2024). Contemporary Mask Theory: The Study of Behavior and Personality–A Behavioral Approach to Management and Accounting. Electronic Journal of Education, Social Economics and Technology, 5(2).
Gunawan, A., MZ, M. D., Elmi, F., & Riyanto, S. (2023). The role of lecturer commitment in determining organisational behaviour. Asian Journal of Business and Accounting, 219-254.
Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy, 12(3), 100392.
Jawad, M., Naz, M., & Rizwan, S. (2023). Leadership support, innovative work behavior, employee work engagement, and corporate reputation: Examining the effect of female in not government organizations. Corporate Social Responsibility and Environmental Management, 30(2), 708-719.
Jehanzeb, K. (2020). Does perceived organizational support and employee development influence organizational citizenship behavior? Person–organization fit as moderator. European Journal of Training and Development, 44(6-7), 637-657.
Khan, M. A., Ismail, F. B., Hussain, A., & Alghazali, B. (2020). The interplay of leadership styles, innovative work behavior, organizational culture, and organizational citizenship behavior. Sage Open, 10(1), 2158244019898264.
Mutmainnah, D., Yuniarsih, T., Sojanah, J., Rahayu, M., & Nusannas, I. S. (2022). The Impact of Directive Leadership on Innovative Worl Behavior : The Mediation Role of Continuance Commitment. Journal of Indonesian Economy & Business, 37(3), 268.
Phornlaphatrachakorn, K., & Peemanee, J. (2020). Integrated performance measurement as a strategic management accounting approach: A case of beverage businesses in Thailand. The Journal of Asian Finance, Economics and Business, 7(8), 247-257.
Ramdhiani, N. V., & Wahdiniwaty, R. (2018, November). The effect of the college reputation on student’s decision making to choose it. In International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) (pp. 471-473). Atlantis Press.
Riadi, F., Riani, D., Sunarsi, D., & Munna, A. S. (2025). Islamic work ethics-based organizational citizenship behavior to improve the job satisfaction and organizational commitment of higher education lecturers in Indonesia. International Journal of Educational Administration, Management, and Leadership, 17-28.
Sattar, N., Ali, M., Hamza, M. A., Saleem, U. H., & Ali, F. (2020). Examining the influence of ethical leadership on employee outcomes: Mediating role of psychological empowerment. Academy of Strategic Management Journal, 19(4), 572.
Setiawan, R. B., Daniel, P., Wahdiniwaty, R., & Sya'roni, D. A. W. (2026). Peran Teori dan Model Work-Life Balance: Upaya Meningkatkan Kepuasan Kerja Karyawan dalam Konteks Organisasi Modern. Journal of Syntax Literate, 11(5), 3865.
Siregar, Z. M. E., Suryana, E. A., & Senen, S. H. (2019). Factors influencing innovative work behavior: an individual factors perspective. International Journal of Scientific & Technology Research, 8(9), 324-327.
Siyal, S., Ahmad, R., Riaz, S., Xin, C., & Fangcheng, T. (2022). The impact of corporate culture on corporate social responsibility: Role of reputation and corporate sustainability. Sustainability, 14(16), 10105.
Sobhani, F. A., Haque, A., & Rahman, S. (2021). Socially responsible HRM, employee attitude, and bank reputation: The rise of CSR in Bangladesh. Sustainability, 13 (5), 2753.
Susanto, A. B., Kurniaty, A. P., & Nusbantoro, A. J. (2020). The Analysis of Organizational Commitment on Organizational Citizenship Behavior On Public Sector Organization. International Journal of Scientific & Technology Research, 9(3), 4488-4490.
Testa, F., Boiral, O., & Heras-Saizarbitoria, I. (2018). Improving CSR performance by hard and soft means: The role of organizational citizenship behaviors and the internalization of CSR standards. Corporate Social Responsibility and Environmental Management, 25(5), 853-865.
Thneibat, M. M. (2024). The impact of high commitment work practices on radical innovation: innovative work behaviour and knowledge sharing as mediators. International Journal of Productivity and Performance Management, 73(7), 2329-2363.
Usman, M., Shahzad, K., & Khan, A. K. (2024). Role of safety-specific transformational leadership in fostering extra-role behaviors through psychological contract fulfillment among frontline workers during COVID-19. International Journal of Occupational Safety and Ergonomics, 30(1), 119-128.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Anna Wulandari, Dhiani Aprilianti, Eldeast Jane Abdul Fitra, Rahma Wahdiniwaty, Deden Abdul Wahab Sya’roni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
