Bimbingan Teknis Aplikasi Pemasaran Bagi UKM Karang Taruna

Authors

  • Erik Candra Pertala Universitas Muhammadiyah Sukabumi

Keywords:

Bimtek, Marketing Application, SME Karang Taruna

Abstract

Technical guidance on marketing applications is one solution to the problems faced by SMEs in Karang Taruna, namely the lack of understanding and use of marketing applications. The purpose of this activity is to improve understanding and skills in using websites and marketing applications to SMEs Karang Taruna Kelurahan Jaya Mekar. The method of implementing this activity is technical guidance to SMEs Karang Taruna, Kelurahan Jaya Mekar. The partner in this bimtek activity is Lurah Keluraha Jaya Mekar. The evaluation was carried out by the direct practice of using marketing applications to Bimtek participants after delivering the material, and the result was that the ability and understanding of the participants increased by 41.66%.

Downloads

Download data is not yet available.

References

Adisurya, S. I., Ariani, A., Wilastrina, A., & Wiemar, R. (2021). Peningkatan Kreativitas Remaja Karang Taruna Dalam Membuat Hiasan Kepala dan Masker untuk Tari Betawi Kreasi. Aksara: Jurnal Ilmu Pendidikan Nonformal, 7(2), 177. https://doi.org/10.37905/aksara.7.2.177-190.2021

Aini, K., & Rahmawaty, P. (2018). The Effect of Service Quality and Consumer Trust on Retail Website Loyalty. Jurnal Ilmu Manajemen, 15(2), 60–68. https://doi.org/10.1007/978-3-319-11848-2_21

Alhidayatullah, A., Amal, M. K., Kartini, T., & Sudarma, A. (2022). Business Model Innovation Through MSME Sister Busines. International Journal of Law Policy and Governance, 1(2), 69–77. https://doi.org/10.54099/ijlpg.v1i2.422

Choi, S., & Yoo, J. (2022). The Impact of Technological Innovation and Strategic CSR on Firm Value: Implication for Social Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 1–20. https://doi.org/10.3390/joitmc8040188

Fadhilah, D. A., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing. Coopetition : Jurnal Ilmiah Manajemen, 12(1), 17–22.

Flores, A. M., Pavan, M. C., & Paraboni, I. (2022). User profiling and satisfaction inference in public information access services. Journal of Intelligent Information Systems, 58(1), 67–89. https://doi.org/10.1007/s10844-021-00661-w

Haryani, P. (2023). Pelatihan Skill UpBisnis Karang Taruna Kota Yogyakarta dengan Digital Marketing. SOROT (Jurnal Pengabdian Kepada Masyarakat), 2(1), 42–46. https://doi.org/10.32699

Henman, P., Graham, T., & Lata, L. N. (2021). Building the ‘front door’ within a web ecology: Informational governance and institutional shaping of national government webportals. Government Information Quarterly, 38(2). https://doi.org/10.1016/j.giq.2021.101575

Hilmiana, H., & Kirana, D. H. (2021). PENINGKATAN KESEJAHTERAAN UMKM MELALUI STRATEGI DIGITAL MARKETING. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 124. https://doi.org/10.24198/kumawula.v4i1.32388

Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146–172. https://doi.org/10.1509/jm.15.0415

Nurmilah, R., Ade Sudarma, & Alhidayatullah, A. (2022). Culinary Tourism Development Strategy In Sukabumi. International Journal of Entrepreneurship and Business Management, 1(2), 105–115. https://doi.org/10.54099/ijebm.v1i2.351

Samanta, I. (2022). Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development. Innovative Marketing, 18(3), 110–120. https://doi.org/10.21511/im.18(3).2022.10

Sasongko, D., Putri, I. R., Alfiani, V. N., Qiranti, S. D., Sari, R. S., & Allafa, P. E. (2020). Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung. Jurnal Ilmiah Pangabdhi, 6(2), 92–96. https://doi.org/10.21107/pangabdhi.v6i2.7809

Sobar, A., Permadi, I., Alhidayatullah, A., & Fathussyaadah, E. (2023). Peningkatan Kualitas Produk dan Layanan UMKM Untuk Meningkatkan Daya Saing. JMM (Jurnal Masyarakat Mandiri), 7(4), 3782–3793. https://doi.org/10.31764/jmm.v7i4.16383

Sudarma, A., Alhidayatullah, A., Khairul Amal, M., & Candra Pertala, E. (2022). Implementasi Model Sister Bisnis UMKM. Jurnal Pengabdian Masyarakat Bumi Raflesia, 5(3), 967–971. http://jurnal.umb.ac.id/index.php/

Utaminingsih, A., Priyanto, S. H., Ihalauw, J. J. O. I., & Kusuma, L. (2020). Green Business Behaviour, Green Technologies, and Sustainability in SMEs. In International Journal of Economics and Business Administration: Vol. VIII (Issue 1).

Downloads

Published

2023-03-31

How to Cite

Pertala, E. C. (2023). Bimbingan Teknis Aplikasi Pemasaran Bagi UKM Karang Taruna. JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains Dan Sosial Humaniora, Koperasi, Dan Kewirausahaan, 1(1), 16–23. Retrieved from https://jurnal.alahyansukabumi.com/index.php/jpmmocci/article/view/40

Issue

Section

Articles