Peran Masyarakat Retail Dalam Meningkatkan Ketahanan Ekonomi Nasional di Masa Pandemic
Keywords:
The Role of Retail Communities, Webinars, SMEs, Economic Resilience, PandemicAbstract
The webinar on the role of the retail community in increasing national economic resilience during the pandemic is one solution to the problems faced by the retail industry and the wider community, namely the lack of understanding regarding the strategies that must be taken to survive during the pandemic. The purpose of this activity is to increase understanding of the strategies implemented by the retail community in contributing to national resilience during the pandemic. The method of implementing this activity is a webinar for students, retail communities, high school students in Sukabumi City, and the general public. Partners in this webinar activity are the retail management study program, the Dikumindag of Sukabumi City, and the Cooperatives and SMEs Office of Sukabumi Regency. The evaluation was carried out by giving questionnaires to webinar participants before and after delivering the material, and the result was that the comprehension ability of the participants increased by 38.14%.
Downloads
References
Aini, K., & Rahmawaty, P. (2018). The Effect of Service Quality and Consumer Trust on Retail Website Loyalty. Jurnal Ilmu Manajemen, 15(2), 60–68. https://doi.org/10.1007/978-3-319-11848-2_21
Alhidayatullah, A. (2022). Edukasi Adaptasi Kebiasaan Baru (New Normal) Dalam Meningkatkan Ekonomi Masyarakat. Jurnal Pengabdian Masyarakat, 3(1), 119–128. https://doi.org/10.32815/jpm.v3i1.1184
Alhidayatullah, A., Amal, M. K., Kartini, T., & Sudarma, A. (2022). Business Model Innovation Through MSME Sister Busines. International Journal of Law Policy and Governance, 1(2), 69–77. https://doi.org/10.54099/ijlpg.v1i2.422
Blut, M., Teller, C., & Floh, A. (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94(2), 113–135. https://doi.org/10.1016/j.jretai.2018.03.001
Cao, L., Navare, J., & Jin, Z. (2018). Business model innovation: How the international retailers rebuild their core business logic in a new host country. International Business Review, 27(3), 543–562. https://doi.org/10.1016/j.ibusrev.2017.10.005
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277–285. https://doi.org/10.1016/j.jretconser.2019.05.018
Mathew, V., & Soliman, M. (2021). Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model. Journal of Consumer Behaviour, 20(1), 61–75. https://doi.org/10.1002/cb.1854
Nguyen, T. H., Le, X. C., & Vu, T. H. L. (2022). An Extended Technology-Organization-Environment (TOE) Framework for Online Retailing Utilization in Digital Transformation: Empirical Evidence from Vietnam. Journal of Open Innovation: Technology, Market, and Complexity, 8(4). https://doi.org/10.3390/joitmc8040200
Pertala, E. C., Sunarto, A. A., Hartono, H., & Alhidayatullah, A. (2022). Implementasi Model Desa Pintar. Jurnal Pengabdian Masyarakat Bumi Raflesia, 5(3), 978–981. https://doi.org/https://doi.org/10.36085/jpmbr.v5i3.4142
Sudarma, A., Alhidayatullah, A., Khairul Amal, M., & Candra Pertala, E. (2022). Implementasi Model Sister Bisnis UMKM. Jurnal Pengabdian Masyarakat Bumi Raflesia, 5(3), 967–971. http://jurnal.umb.ac.id/index.php/
Tung, L. T. (2020). Factors affecting labour productivity of employee in an Asian emerging market: evidence in Vietnamese retail sector. In Int. J. Business and Globalisation (Vol. 24, Issue 4).
Zheng, R., Li, Z., & Na, S. (2022). How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer’s perspective. Journal of Retailing and Consumer Services, 68. https://doi.org/10.1016/j.jretconser.2022.103015
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ade Sudarma
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
