Pemanfaatan Artificial Intelligence Dalam Pemasaran UMKM Melalui Program UMKM Go Digital Dusun Perigi Maram, Desa Saing Rambi

Abstract

The use of digital technology in marketing activities remains a challenge for some Micro, Small, and Medium Enterprises (MSMEs), particularly businesses that still rely on word-of-mouth marketing. This condition was also found among MSME actors in Perigi Maram Hamlet, Saing Rambi Village. This activity aimed to provide MSME actors with basic knowledge and skills in utilizing Artificial Intelligence (AI) as a marketing support tool and to introduce digital technology that can be applied in a simple manner according to their business needs. The UMKM Go Digital program was conducted to introduce the use of Artificial Intelligence (AI) as a tool to support marketing activities. The activity was carried out through socialization, introduction, hands-on practice, and assistance in using ChatGPT and Canva AI. The implementation method consisted of several stages, including problem identification, material preparation, AI socialization, introduction to ChatGPT and Canva AI, participant practice, assistance, and evaluation. ChatGPT was introduced to help participants generate promotional ideas, prepare product descriptions, and create social media captions, while Canva AI was used to create posters and promotional materials. The activity was conducted on July 9, 2026, and involved MSME actors from Perigi Maram Hamlet. The results showed that participants began to understand the functions and benefits of AI in marketing activities and were able to try using ChatGPT and Canva AI to create promotional materials according to their respective business types. These results were observed through participant involvement during the practice and assistance sessions, as well as their ability to produce simple promotional materials. This activity serves as an initial step toward improving the digital literacy of MSME actors and encouraging the use of Artificial Intelligence (AI) in marketing activities in a simple and practical manner. The activity provides MSME actors with initial experience in using AI technology to support promotional activities, enabling them to further apply and develop the use of AI independently in their marketing activities. participants began to understand the benefits of AI in supporting marketing activities and were able to practice using the introduced applications to create promotional materials according to their respective businesses. This activity became an initial step in improving MSME digital literacy and encouraging the use of AI technology in marketing activities in a simple and practical way.