Transformasi UMKM Tahu Gimbal Andika Semarang Melalui Integrasi Business Model Canvas (BMC) dan Analisis SWOT
DOI:
https://doi.org/10.61492/jpmmocci.v4i2.638Keywords:
Business Model Canvas, SWOT, Kualitatif Deskriptif, BMC, MSMEsAbstract
In the current digital era, Micro, Small, and Medium Enterprises (MSMEs) have become a highly sought-after sector by leveraging technology. This phenomenon surged post-Covid-19 as widespread layoffs forced former workers and employees to establish small businesses to secure their daily needs. However, this surge in new MSMEs has intensified market competition, causing many long-standing businesses to suffer declining sales or even close. Tahu Gimbal Andika in Semarang City represents one such MSME facing a significant sales decline. This study aims to analyse the root causes of this sales decrease by integrating the Business Model Canvas (BMC) with a SWOT analysis. Employing a qualitative descriptive approach, data were gathered through interviews, direct observation, and documentation, and subsequently mapped across the 9 (nine) BMC elements. The findings reveal that the primary weakness stems from the Channels element, as the business still relies on conventional promotion methods. Consequently, we recommend that Tahu Gimbal Andika undertake a digital transformation by utilizing social media and partnering with online food delivery platforms like GoFood, ShopeeFood, and GrabFood.
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