Akselerasi Digital Edupreneurship Berbasis AI: Sinergi Pemasaran dan Manajemen Laba Di SMKN 1 kota Serang
DOI:
https://doi.org/10.61492/jpmmocci.v4i2.651Keywords:
Digital edupreneurship, Generative AI, Earnings management, Digital cash management, Vocational studentsAbstract
This community service activity aims to accelerate digital entrepreneurial capacity and financial accountability among vocational students at SMKN 1 Kota Serang through an integrated intervention approach. The execution method adopted Participatory Action Research (PAR) involving 30 vocational students through interactive training and hands-on mentoring over two days. The curriculum focused on mastering Generative AI-based digital marketing (ChatGPT and Canva AI) alongside operational cash management utilizing the Sepran digital financial application. Quantitative evaluation results demonstrated a significant increase in the participants' average composite score from a pre-test of 45.00 to a post-test of 77.50. This achievement yielded a composite N-Gain Score of 0.59 (Medium/Effective category), statistically validated via a Paired Sample t-test at t (29) = 14.52 (p < 0.001), achieving a 90.00% classical mastery rate. Module-specific analysis revealed a Dual-Speed Learning Curve phenomenon, where AI marketing comprehension (N-Gain = 0.69) surpassed profit management logic (N-Gain = 0.50). This simultaneous synergy effectively establishes an innovative, independent, and accountable vocational edupreneurship ecosystem.
Downloads
References
Badan Pusat Statistik Indonesia. (5 Agustus 2026). Tingkat Pengangguran Terbuka (TPT) sebesar 4,65 persen ; Rata-rata upah buruh sebesar 3,39 juta rupiah. Diakses pada 26 September 2026, dari https://www.bps.go.id/id/pressrelease/2026/08/05/tingkat-pengangguran-terbuka--tpt--sebesar-4-65-persen---rata-rata-upah-buruh-sebesar-3-39-juta-rupiah-.html
Faizal, M. A., Arta, A., Asiyah, B. N., & Mashudi. (2023). Peran edupreneurship pada Gen Z dalam membentuk generasi muda yang mandiri dan kreatif. MARO: Jurnal Ekonomi Syariah dan Bisnis, 6(2), 231–241. https://doi.org/10.31949/maro.v6i2.5673
Hake, R. R. (1998). Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses. American Journal of Physics, 66(1), 64–74. https://doi.org/10.1119/1.18809
Hidayat, N., Rahman, H., Arifin, F., Fauziyah, H., Anshori, S., & Sani'atin, A. (2025). Digitalisasi UMKM camilan khas Madura: Pendampingan pencatatan keuangan dengan aplikasi Sepran dan optimalisasi pemasaran melalui chatbot AI. Jurnal Pengabdian Masyarakat dan Riset Pendidikan (JERKIN), 4(1), 6428–6434. https://doi.org/10.31004/jerkin.v4i1.2650
Imawan, R., Suroya, N. N., & Atasa, D. (2025). Penguatan UMKM melalui literasi digital dan keuangan: Pendekatan edukatif di Kelurahan Sawunggaling Wonokromo. Jurnal Abdimas Ilmiah Citra Bakti, 6(4), 1197–1208. https://doi.org/10.38048/jailcb.v6i4.6222
Jamilah, L., Juliana, J., & Asfi, M. (2025). Sedina Ning UCIC: Edukasi Kewirausahaan Digital Berbasis Kecerdasan Buatan Bagi Siswa SMA/SMK . Jurnal Pengabdian Masyarakat Bangsa, 3(4), 1618–1624. https://doi.org/10.59837/jpmba.v3i4.2463
Kiswanto, D., Dita Eka Pertiwi Sirait, & Alfitriana Purba. (2026). Diagnosis Partisipatif dan Pemetaan Kebutuhan Digitalisasi Teaching Factory di SMK Negeri 3 Tanjungbalai. Journal Social Science And Technology For Community Service, 7(2), 163-172. https://doi.org/10.33365/jsstcs.v7i2.2812
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. John Wiley & Sons, Inc.
Lestari, D., Purmono, B. B., Wulandari, L., Sarita, D. R., Sonda, O. B., & Ranaya, N. V. (2026). Pemanfaatan Artificial Intelligence Dalam Pemasaran UMKM Melalui Program UMKM Go Digital Dusun Perigi Maram, Desa Saing Rambi. JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains Dan Sosial Humaniora, Koperasi, Dan Kewirausahaan, 4(2), 90–103. https://doi.org/10.61492/jpmmocci.v4i2.625
Otoritas Jasa Keuangan, & Badan Pusat Statistik. (2025). Buku statistik survei nasional literasi dan inklusi keuangan (SNLIK) tahun 2025. Otoritas Jasa Keuangan.
Pratomo, P. A., Jaya, T. S., & Irawan. (2025). Pemanfaatan teknologi kecerdasan buatan untuk meningkatkan daya saing UMKM di era ekonomi digital. Jurnal Masyarakat Madani Indonesia, 4(4), 970–979. https://doi.org/10.59025/41hmym80
Rahmawati, N., Mulyaningsih, S. ., Hadi, M. ., Pratama, A. R. ., Rohman, N. R. ., Mahendra, R. S. ., & Vienastra, S. . (2025). Pemanfaatan Artificial Intelligence untuk Konten Pemasaran Digital dan Pelatihan Keuangan UMKM Berkah Desa Jepitu. Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat, 6(1), 1-8. https://doi.org/10.59395/altifani.v6i1.917
Somià T, Vecchiarini M (2024), "Navigating the new frontier: the impact of artificial intelligence on students’ entrepreneurial competencies". International Journal of Entrepreneurial Behavior & Research, Vol. 30 No. 11 pp. 236–260, doi: https://doi.org/10.1108/IJEBR-08-2023-0788
Susanto, P., Hoque, M. E., Shah, N. U., Candra, A. H., Hashim, N. M. H. N., & Abdullah, N. L. (2023). Entrepreneurial orientation and performance of SMEs: The roles of marketing capabilities and social media usage. Journal of Entrepreneurship in Emerging Economies, 15(2), 321–345. https://doi.org/10.1108/JEEE-03-2021-0090
Vecchiarini, M., & Somià T. (2023). Redefining entrepreneurship education in the age of artificial intelligence: An explorative analysis. The International Journal of Management Education, 21(3), 100879. https://doi.org/10.1016/j.ijme.2023.100879
We Are Social, & Meltwater. (2026). Digital 2026: Indonesia. DataReportal – Global Digital Insights
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Khoirul Hikmah, Rahma Hariyani, Putri Yunita Teleos, Tia Lakito Putri, Riski Wisnu Prakoso
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
