Supply Chain Development Strategy to Improve Street Vendor Competitiveness
DOI:
https://doi.org/10.61492/betok.v1i1.496Keywords:
Street Vendors, Supply Chain, Competitiveness, Product QualityAbstract
Micro, small, and medium enterprises (MSMEs) have a very important role in economic growth, especially in Indonesia. Street Vendors (PKL) are a significant form of MSMEs because they help create jobs and meet the daily needs of the community. This research aims to investigate and analyze supply chain development strategies that can be used by street vendors to improve their performance and competitiveness in an increasingly competitive market. This study collected data from several street vendors in Sukabumi City using a qualitative method case study approach. This research focuses on managing relationships with suppliers, innovations in procurement and distribution, and the use of technology to improve operational efficiency. The results of this study are expected to provide in-depth insights into the problems faced by street vendors and suggestions for effective supply chain management strategies. By implementing the right strategy, street vendors are expected to improve business performance and encourage local economic growth as well as the need to improve supply chain management practices to be more sustainable and responsive to existing risks. In addition, this research can be used by policymakers to create programs that support the growth of small and medium enterprises (MSMEs), especially in the informal sector.
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