Web Analysis of New Student Admissions (PMB) Using Unified Theory of Acceptance and Use of Technology (UTAUT)

(Study at University of Muhammadiyah Sukabumi)

Abstract

Universitas Muhammadiyah Sukabumi (UMMI) launched a web-based online New Student Admission (PMB) system (www.pmb.ummi.ac.id) to streamline the registration process. However, since its inception, there has been no comprehensive evaluation regarding user acceptance and satisfaction. This study aims to analyze the factors influencing the adoption of the PMB system using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, extended with the User Satisfaction variable to measure post-adoption success. A quantitative approach was employed, distributing questionnaires to 296 new students of the class of 2025, with 290 valid responses analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that Social Influence and Habit significantly positively affect Behavioral Intention. Furthermore, Behavioral Intention, Habit, and Facilitating Conditions positively influence Use Behavior. Crucially, the study found that Use Behavior has a substantial positive impact on User Satisfaction (R²=0.734), confirming that intense and supported system usage is a primary driver of student satisfaction. These findings suggest that to sustain system usage, the university must focus on social engagement strategies and technical infrastructure support rather than just system features.