The Influence of Investment Motivation, Risk Perception, and Financial Efficacy on People's Investment Decisions in The Capital Market
DOI:
https://doi.org/10.61492/betok.v1i1.506Keywords:
Investment motivation, Risk perception, Financial efficacy, Investment decisions, Sukabumi CityAbstract
The rise of online lending and online gambling among the public, as well as the lack of understanding of investment, has an impact on the negative image of the investment world. This phenomenon encourages the need for research to examine the factors that influence people's investment decisions. The purpose of this study is to analyze the influence of investment motivation, risk perception, and financial efficacy on the investment decisions of the people of Sukabumi City. This study uses a quantitative descriptive approach with primary data from questionnaires. The population of this study is the millennial community of Sukabumi City who have made an investment of 3,455 people. Meanwhile, the sample was taken using a web raosoft.com sample size calculator with a distribution rate of 50%, an error rate of 10% and a confidence level of 90%, so that a sample of 100 respondents was obtained. Data was collected through the distribution of questionnaires to respondents to measure investment motivation, risk perception, financial efficacy, and investment decisions. The results of the study explained that investment motivation, risk perception and financial efficacy had a positive and significant effect on investment decisions with a contribution of 62.3%, while the remaining 37.7% were influenced by other variables outside the study. The benefit of this research is that it can be used as a reference by the government and financial industry players in designing the right investment education program. In addition, these findings help people understand the factors that influence investment decisions, so they can avoid risky financial practices such as illegal online loans and online gambling.
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